The ad for Land Driver and the ad for Volkswagen are also appealing. However, the former is much more attractive than the latter because the color of sky on the car makes different. Each ad shows that the car is strong enough to carry heavy freight. Ad A shows this idea by towing two big ships, while Volkswagen (ad B) displays this concept by carrying plenty of woods. They successfully appeal car-lovers who like a car of strong horsepower. Ad B shows that the car is strong and speedy but not exhibits the bright side of this car. It does not light up the seers‘ eyes, but ad A is match this point. Ad A uses the shiny sky upon the car, contrasting with the gloomy sky upon the distant city. This picture makes readers think that the car can carry us away from depression and stress absolutely. It gives bright hopes to the readers and attracts the readers who yearn for freedom and relaxation from vexation. Therefore, ad A is more effective and appealing than ad B, even if both of them include strong bearing capacity.
No comments:
Post a Comment