The ad for “Land Rover” is successful to catch the car-lovers’ eye. The ad designer utilizes the contrast way to instill the idea, “This is a wonderful car for traveling.” to consumers.
First, although the principal small car is much more emaciated than the other two big ships, the car still tows them without any tired expression. This is primarily to show that the car’s horsepower is extraordinary strong, even if any heavy freight is loaded, the car also can carry it easily.
Moreover, the environment around the car and the ships are a long and white street and a big and dark blue sea, it looking like a very expansion surrounding, while the car is presenting a bright black, a firm and solid color. This outlook gives the seers a thought that the car must be rigid and perseverant so that it can run a long way to tow these ships until here.
Last but not least, the color of sky on the car is shining, while the color of the sky on the city of the sea level is covering black clouds. This scenery could make lookers think that the car could carry us to travel everywhere, and the car stand for relaxation and delight.
Therefore, this ad is successfully to draw everyone’s attention and appeals people who want a vehicle to buy this car.
First, although the principal small car is much more emaciated than the other two big ships, the car still tows them without any tired expression. This is primarily to show that the car’s horsepower is extraordinary strong, even if any heavy freight is loaded, the car also can carry it easily.
Moreover, the environment around the car and the ships are a long and white street and a big and dark blue sea, it looking like a very expansion surrounding, while the car is presenting a bright black, a firm and solid color. This outlook gives the seers a thought that the car must be rigid and perseverant so that it can run a long way to tow these ships until here.
Last but not least, the color of sky on the car is shining, while the color of the sky on the city of the sea level is covering black clouds. This scenery could make lookers think that the car could carry us to travel everywhere, and the car stand for relaxation and delight.
Therefore, this ad is successfully to draw everyone’s attention and appeals people who want a vehicle to buy this car.
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